TABULATIONS: CUSTOMER SATISFACTION/MYSTERY SHOPPING SURVEYS

MRDC fully understands the demands of customer satisfaction and mystery shopping surveys.

The data from these studies is usually fairly straightforward but the analysis requirements can often be complex, as calculations or large repetitive volumes of output maybe required. Therefore, some level of automation can be helpful, particularly where this type of project is carried out on a regular basis.

MRDC can help substantially with this for a number of reasons:

• We can program complex scoring systems that provide comparative information

• We can automate large volumes of repetitive reports

• We can output reports as tables, in Excel or as charts in PowerPoint

• We can hold questionnaires in Ontraq so that comparisons can be made between different sets of data

• We can provide data in Reflect so that you can carry out your own analysis

• We can supply delivery systems that automate all parts of your project from data collection to analysis